America's Team FC - Scottish Soccer American Made

 
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B-to-B Information:

Business Presentations, Pitch Concepts, Forecasts for both the UK and American Versions of ATFC

FOR ANY INFORMATION ABOUT THE VARIOUS SPONSORSHIP OPPORTUNITIES,

UNIFORM/KIT SPONSORSHIP, PLAYER or ENDORSEMENT SPONSORSHIP,

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Web Traffic Update: Our site has received up to 17,000+ hits in a day!

http://www.linkedin.com/profile?viewProfile=&key=18014153&trk=tab_pro

 

  • A revolutionary sports and entertainment concept that takes the fan and puts them in direct control of the decisions and action
    It features multiple, constant revenue streams with the potential for future franchising and continuous expansion opportunities - including the possibility of moving to new sports, (the new AFL LEAGUE for American Football, etc)

  • Aimed at an attractive, affluent and dedicated target audience both in Europe and in the US - with immediate impact on the growing Hispanic market

  • This idea is ready to go and is first to market in the US. A unique and controversial concept that has gathered worldwide attention and has shaken the media in Europe

  • This project is looking for leaders and stakeholders who are experienced in the complex worlds of E-Commerce, Social Networking, Broadcasting, and other innovative and thirsty guerilla Marketers, both in the US and worldwide

 

Introducing America’s First “Fan Controlled” Professional Franchise via Television and the Web
An easily replicated model that could have the same impact on the world of professional sports that Apple has had on the music industry.  There’s no doubt that the sports industry is headed towards the interactive - and baseball interest in America is on the decline.  2010 is a World Cup year - so interest in the sport will be high.   Invest with an instant sensation, with minimal PR, the press coverage of this project has been staggering.


Conservative models show a profit of $5.6 million+ (or more) by 2011 in revenue through:

  •         Website subscriptions and advertising
  •         Uniform Advertising, player sponsorships, endorsements, merchandise sales
  •         Television ad revenue, Subscription Text Message, Video on Demand, etc

In 2008 – an estimated $3.1B Fantasy Sports Market.  18 million play in US alone – 32+ million have participated.  A strong, expanding worldwide market (especially Latin America, the growing US Hispanic Market, Europe and Asia) for fantasy soccer, but this is the first product that aims at turning the Fantasy to Reality - and brought into the consumers living room and computer screen.


Consumer Target for America’s Team FC
Global audience, typically Males from America, Latin America, Europe, Asia (although the TV show will be very attractive to females - but will less likely to be active participants)

  •         12-49 Years Old
  •         Average Family Income $75-85k
  •         69% “White Collar”
  •         70+% Married HH

High use of internet, surfing and social networking, televised sports,  participating in sports, video games (EA Sports/Madden-Style management games)

Action against Cove Rangers


Attracting Members: 
A growing and rabidly dedicated American audience that will capitalize on Viral marketing and Social networks that are ideal for the 18-49 year old market.

  •         A dynamic, energetic and interactive subscription based website that primarily uses the energetic, raw, television reality series and viral marketing to attract consumers

  •         Due to it’s “controversial” nature, the press also creates tremendous amounts of free advertising (see papers)

  •         Partnerships with ATFC Sponsors, Travel and Tourism industries, USL and MLS teams as well as US and UK Celebrities

  •         Viral Marketing via ESPN and Fox Sports blogs, Rotowire, YouTube, Facebook, Bebo    

  •         Tie ins to sports reporters and “well followed” bloggers are vital – significant        

  •         Devotion will be spent on “buzz” blogging.  An addictive concept, members have the chance to turn around the  “worst team in professional soccer” set in a unique and historic tourist town cited by the BBC as perhaps the most scenic in the UK  -  as well as own a “public stake” in a US based professional soccer team

 

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